Attracting an international production to Finland is a strategic win – but making it a success requires a series of smaller, often invisible victories built on collaboration, foresight, and trust. Especially when international actors, producers, and other above-the-line creatives arrive in a country where they’ve never filmed before, uncertainty is inevitable. Schedules are tight, the…

When working with Finnish partners in the audiovisual industry, you might encounter some puzzling contradictions. You’ll find world-class technical expertise combined with reluctance to showcase it. You’ll meet brilliant creative minds who downplay their achievements. You’ll witness incredible work ethic paired with an almost apologetic attitude toward success. These aren’t random personality traits – they’re…

Success emerges from contrasts – Dr. Kornelsen’s insights on generational collisions and their power Dr. Johan Kornelsen (IG@dr.johann.kornelsen) is a German academic and consultant who has studied leadership in today’s world. Kornelsen’s writings are relatively reader-friendly compared to typical academic content. In his publication ‘Leading in VUCA world’, Kornelsen wrote an article about the differences…

Read first part of the article series: Creative Economy Growing in the Dark – Measurement Problems Hinder Investment Measuring the creative economy has proven to be a challenging task. As noted in the first part of this article series, the industry’s fragmented structure, rapid change, and outdated statistical methods make it difficult to form a…

The Finnish creative economy is like that one friend who has all the makings of a star – world-class expertise, unique stories, and international appeal – but who still sits in the corner of a suburban pub. This is particularly evident in the regions, where potential awaits only bold action and determined development. Creative Economy…